#LOSTMYCARMEX
Everyone at some point has lost a lip balm. Every day, hundreds of people tweet about losing their beloved Carmex. For one day only, Carmex will respond to these loyal Carmex fans and provide a free, trackable replacement when they tweet #LostMyCarmex.
Carmex X Tile
With Tile, every free tube of Carmex comes equipped with a tracker so they’ll never have to fear losing their Carmex again.
Microsite
Tweeters can submit their tweet to get their replacement Carmex.
#lostmycarmex on Twitter
AD: CARA RESNICK CW: LAUREN WEISS